Barry Schaeffer

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For some time the text information world has known instinctively that something called "content management" should be part of its planning and operations. Prior to the Internet and Web, however, managing one's content, while perhaps valuable, often wasn't perceived as critical to the success of information efforts, and where it was, technological "cats and dogs" could be made to work well enough to get by. Things have changed. Today an organization's very survival can depend on its ability to create or acquire, manage, and deliver rich content on ever-tightening schedules to audiences increasingly impatient with any lapse in currency or usability of presented information products. In the face of this growing demand that providers better manage and share what they know, the need for a closer look at what works well is making itself increasingly felt. The demand is f... (more)